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Now Accepting Clients · Thane & Mumbai

Your Business Works Hard.
Is It Working Smart?

Most businesses leak ₹25–₹75 Lakhs per year in hidden margin gaps — pricing drift, SKU blind spots, weak pipelines — without ever knowing it. I find the exact rupee amount leaking from your business, and I build the commercial system to stop it permanently.

🏭
B2B Manufacturers & Traders — ₹10Cr to ₹100Cr
🩺
Professional Practices — Dentists · Physios · Audiologists · Lawyers
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13+
Years in B2B Manufacturing
₹38L+
Avg. Annual Margin Recovered
10 Days
From Engagement to Truth Report
Fortune 500
Thinking at Your Business Scale
Who I Help

Two Different Businesses.
One Identical Problem.

Revenue is up. You're working harder than ever. But the money isn't showing up where it should be. Here's who I help — and how.

🏭

The Manufacturing Founder

B2B Manufacturing · Trading · ₹10Cr–₹100Cr · 10–100 People · Thane / Mumbai

  • Revenue grows every year — but net margin keeps shrinking
  • 3 customers account for 65% of revenue — and they know it
  • Price list is 3+ years old despite rising input costs
  • Sales team is busy — but not converting
  • You don't know which SKU is making money and which is bleeding it
  • If you disappeared tomorrow, the business would stop by Tuesday
Get My Free Revenue Leak Call →
🩺

The Professional Practitioner

Dentist · Physiotherapist · Audiologist · Advocate · Consultant

  • Fully booked — but year-end revenue doesn't match your effort
  • Patients aren't returning, referring, or upgrading to high-value treatments
  • Your price list was set in 2019 — and hasn't moved since
  • You spend chair-time on low-value work while high-value services go unpresented
  • No real system — just a schedule, a receptionist, and hope
  • Take one week off and the practice stops completely
Get My Free Practice Profit Scan →
The Karma Niyati Growth Diagnostic

Three Commercial X-Rays.
One Truth Report.

Every audit covers three commercial pillars. What we find becomes your prioritised action roadmap — the Truth Report — with every leak quantified in rupees.

1
📊

The Growth Pipeline Scan

🏭 Manufacturers
Where are your customers coming from — and how many are you silently losing to competitors every quarter without knowing it?
🩺 Practices
Why patients stop returning, why referrals dry up, and what is blocking new clients from choosing you over the alternative.
2
💰

The Profit Depth Report

🏭 Manufacturers
Which products are actually making you money — and which ones are quietly subsidising your losses while you fill capacity with them?
🩺 Practices
Which services are profitable, which ones waste your chair-time, and what your real hourly rate actually is — not what you think it is.
3
⚡

The Pricing Power Check

🏭 Manufacturers
Are you charging for the value you create — or just recovering the cost you incur? All margin growth lives in the gap between these two numbers.
🩺 Practices
Is your fee structure built on your clinical expertise — or on what you were afraid to charge five years ago when you were just starting out?
The Process

From First Call to First Recovery

A structured, time-bound process that delivers measurable findings — not vague strategy documents or never-ending retainers.

1
Free Revenue Leak Call
30 minutes. I identify and quantify your single biggest commercial gap — live, on the call. No pitch. No slides. Just your numbers.
2
Growth Diagnostic Audit
7–10 days. A three-pillar deep-dive using your financial data, SKU/service analysis, and a structured founder interview.
3
The Truth Report
A 20–30 page prioritised action roadmap. Every revenue leak identified, quantified in rupees, and given an exact implementation pathway.
4
Growth Engine Retainer
6 months of hands-on implementation. I build the commercial system that makes the recovered margin permanent and scalable.
BD

Brijraj Desai

Founder, Karma Niyati
Thane, Maharashtra

  • 🎓
    MS Chemical Engineering — UC Irvine, USA
  • 🎓
    MBA Marketing — SIBM Pune
  • 🏭
    13+ Years — Pidilite & Barry Callebaut
  • ⭐
    PIPLA High-Potential Leader Program
  • 🤖
    AI-Assisted Commercial Analytics
  • 📍
    Based in Thane · Serving Mumbai Region
About Brijraj

Fortune-500 Thinking.
Your Business Scale.

I spent 13 years inside two of India's most commercially rigorous organisations — Pidilite Industries (Fevicol, Dr. Fixit, M-Seal) and Barry Callebaut, the world's largest chocolate manufacturer. I ran billion-rupee product portfolios. I incubated new businesses from zero to ₹20Mn in 18 months. I built national sales teams that consistently outperformed targets by 30–40%.

The commercial problems that nearly derailed those large organisations? They happen every day — at a smaller scale, with far higher personal stakes — in every ₹25-crore manufacturer and every 3-chair dental practice I meet. The difference is that large companies have entire commercial strategy departments. You have yourself, your accountant, and your gut instinct.

I'm the commercial strategy team you never had the budget to build — until now. And because Karma Niyati is AI-assisted, I deliver Fortune-500 quality diagnostic findings in 10 days, not six months.

Pidilite Industries Barry Callebaut dsm-firmenich Aditya Birla Chemicals B2B Manufacturing Healthcare Consulting Salesforce · Pardot AI-Assisted Analytics Revenue Architecture
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"The biggest difference between a business that scales and one that stagnates is almost never the product — it's the commercial architecture around it. I've seen this pattern at ₹3,000 crore and at ₹3 crore. The fix is the same. The urgency is higher at ₹3 crore."
Brijraj Desai — Founder, Karma Niyati
Investment & Pricing

Priced to Pay For Itself.
Structured to Deliver More Than It Costs.

Every engagement is designed so the commercial value unlocked exceeds your investment — typically within the first 60–90 days of implementation.

TIER 0 — ENTRY
Revenue X-Ray Workshop
"3.5 hours. Three leaks found. One decision made."
₹5,999 per person SAVE 50%
₹2,999
Founding cohort pricing · GST applicable
Your full ₹2,999 is applied toward your Growth Diagnostic Audit if you book within 7 days of attending. Your workshop investment effectively becomes zero.
  • 3.5-hour live diagnostic workshop — Thane venue
  • Revenue Leak Scorecard — self-audit in real time
  • All 3 commercial pillars explored
  • Group diagnosis with peer tables
  • Live precision insight per table from Brijraj
  • Revenue Leak Starter Guide (take-home PDF)
  • 7-day WhatsApp Q&A access post-workshop
Reserve My Workshop Seat →
⚡ Founding cohort — 12 seats maximum
Most Impactful
TIER 1 — DIAGNOSTIC
Growth Diagnostic Audit
"Your business's full commercial X-ray — delivered as the Truth Report."
₹75,000 SAVE 33%
₹49,999
Founding client pricing — first 5 engagements only
Identifies ₹25L–₹75L in annual revenue leaks on average. Most clients recover this investment cost within the first week of acting on the Truth Report.
  • 7–10 day structured commercial audit
  • All three diagnostic pillars analysed
  • Financial data deep-dive + SKU/service mapping
  • Structured founder interview (2–3 hours)
  • 20–30 page Truth Report — every leak in ₹
  • Prioritised 90-day action roadmap
  • 2-hour findings presentation session
  • Workshop fee (₹2,999) fully applied if within 7 days
Book My Growth Diagnostic →
⚡ 2 spots remaining this month
TIER 2 — RETAINER
Growth Engine Retainer
"6 months. One rebuilt commercial system. Measurable results."
₹1,50,000/month SAVE 33%
₹99,999/mo
Founding rate · 6-month minimum engagement
Based on client engagement patterns, the retainer pays for itself through recovered margin alone — typically by the end of Month 2.
  • Full Growth Diagnostic Audit included in Month 1
  • Monthly 4-hour strategic advisory sessions
  • Commercial system design & implementation
  • Pricing strategy rebuild & execution support
  • CRM & lead funnel optimisation
  • Key account management framework
  • Monthly KPI dashboard — measurable outcomes
  • WhatsApp access for real-time decisions
Discuss the Retainer →
⚡ 1 retainer slot currently open
Illustrative Results

What Gets Found.
What Gets Fixed.

These are composite illustrative cases drawn from real engagement patterns in similar businesses. Identifying details are not disclosed.

🏭 Manufacturing · Thane Area

Illustrative composite case — based on similar manufacturing engagement patterns

₹28 Crore Specialty Manufacturer
Revenue Growing · Margin Shrinking

"Revenue goes up every year. At year-end, the money just isn't there. I work harder every year and the reward keeps getting smaller. I don't know where it's going."
Total annual revenue leak found ₹52 Lac
Highest-volume SKU gross margin 6.8% (avg was 18.4%)
Revenue from top 3 customers 72% — unmapped risk
Last formal pricing revision 4 Years Prior
₹38 Lac
Annual margin permanently recovered within 6 months. Zero new customers acquired. Same business. Rebuilt commercial architecture.
🩺 Dental Practice · Mumbai

Illustrative composite case — based on similar professional practice engagement patterns

3-Chair Dental Clinic · 11 Years Old
Full Book · Revenue Stuck

"I'm fully booked most days. But at year-end, after expenses, I'm not where I expected to be. And I can't take a single week off without everything falling apart."
Annual revenue leak identified ₹34 Lac
High-value treatment conversion rate 9% of eligible patients
Eligible patients never offered high-value care 34%
Last price list revision 2019
₹28 Lac
Additional annual revenue within 6 months. Treatment acceptance rose from 9% to 24%. Revenue crossed ₹1.1 Crore — up 18%. Zero new patients acquired.
"I thought my problem was that I needed more clients. After the diagnostic, I realised I had enough clients — I was just not built to serve them profitably. That was a difficult truth and a very valuable one."
Illustrative composite — professional practitioner client profile
Free Revenue Leak Scorecard

Is Your Business Leaking Money
Right Now?

8 questions. 3 minutes. Get your personalised Revenue Leak Risk Score — and a specific, actionable recommendation based on your answers.

Select an answer to continue

Book My Free Revenue Leak Call Now
Tier 0 — The Gateway

The Revenue X-Ray
Workshop

Not a seminar. Not a motivation talk. A structured 3.5-hour working session where you audit your own business live — and leave the room with a ranked list of your three biggest commercial leaks and exactly what to do about each.

  • Hour 1 — The Revelation: Two founder stories that will make you uncomfortable in a useful way. You'll recognise your business in them.
  • Hour 2 — The Self-Audit: Complete your Revenue Leak Scorecard live with expert facilitation across all three commercial pillars.
  • Hour 3 — Group Diagnosis: Peer table discussions + Brijraj adds one live precision insight per table.
  • Final 30 Min — Your Action List: Three ranked leaks, exact next steps, and the clearest commercial picture you've ever had of your own business.
  • Open to both manufacturers AND practitioners — the commercial patterns are surprisingly identical.
📍 Thane (venue confirmed on registration) 🕘 Saturday, 9:00 AM – 12:30 PM 👥 Maximum 12 participants 🤝 Both archetypes welcome
Founding Cohort Price
Revenue X-Ray Workshop
₹5,999 per person SAVE 50%
₹2,999
per person · GST applicable
✅ Your full ₹2,999 is applied toward the Growth Diagnostic Audit if you book within 7 days of attending. Your workshop investment becomes zero.
Only 12 seats — filling fast
Reserve My Seat

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